Blue Washing
( UPSC Prelims)
News Context
To address accusations of greenwashing, the Waste to Energy (WTE) industry appears to have shifted towards blue washing.
About Blue Washing
• It is a misleading marketing strategy that exaggerates a company's dedication to responsible and sustainable social and ethical business practices.
• Other related terms:
o Greenwashing: Presenting false or misleading assertions about a company’s environmental initiatives to seem eco-friendly.
o Pinkwashing: Leveraging LGBTQ+ rights as a marketing tactic while neglecting or failing to enhance conditions for LGBTQ+ employees.