Social influence and persuasion

How could social influences and persuasion contribute to the success of Swachh Bharat Abhiyan? (UPSC 2016, 10 Marks, )

सामाजिक प्रभाव और प्रेरण स्वच्छ भारत अभियान की सफलता में कैसे योगदान कर सकते हैं
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Introduction

Swachh Bharat Abhiyan is a nationwide cleanliness and sanitation campaign launched in India in 2014.

Social influences and persuasion play a crucial role in driving behavioral change and contributing to the campaign's success.

Explanation
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